Some seats in the new stand at Anfield will cost 77 quid
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They surely wouldn't be bidding those figures if they weren't certain they can recoup them, and then some.Sid wrote:The growth has to slow down sooner or later, surely TV and sponsors can't recoup these crazy figures
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Scousers in daylight robbery scandal.Sid wrote:Some seats in the new stand at Anfield will cost 77 quid
Piss take
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I'm not so sure. Sky in the UK has to show football no matter what the cost because a huge chunk of its audience only subscribe for football. That's what I read in an article the other year. They've had a big push in recent years to try and lure new subscribers with Sky Atlantic and Sky Arts to make the brand less reliable on one quite tenuous thing. But still the majority of people only get it for football - mainly Prem football n all. So if the Prem goes under, or the product gets a bit shit which it will at some point, then Sky will be in trouble. So when BT bid, Sky have to match it or better it because it simply has to have footballFuB wrote:They surely wouldn't be bidding those figures if they weren't certain they can recoup them, and then some.Sid wrote:The growth has to slow down sooner or later, surely TV and sponsors can't recoup these crazy figures
It's been a good while since I was living in the UK and subscribing to Sky but I don't remember them doing a "premier league guaranteed package"... it was always a "sky sports package" so I don't think they were ever contracting themselves to HAVE to show premier league football. I do take your point, however, that the premier league is what most people are buying sky sports for.Sid wrote:I'm not so sure. Sky in the UK has to show football no matter what the cost because a huge chunk of its audience only subscribe for football. That's what I read in an article the other year. They've had a big push in recent years to try and lure new subscribers with Sky Atlantic and Sky Arts to make the brand less reliable on one quite tenuous thing. But still the majority of people only get it for football - mainly Prem football n all. So if the Prem goes under, or the product gets a bit shit which it will at some point, then Sky will be in trouble. So when BT bid, Sky have to match it or better it because it simply has to have footballFuB wrote:They surely wouldn't be bidding those figures if they weren't certain they can recoup them, and then some.Sid wrote:The growth has to slow down sooner or later, surely TV and sponsors can't recoup these crazy figures
You're also right in saying that if BT bid X then Sky have to match it or suddenly not be the channel you have to have if you want to watch the premier league but, as other people have said, this will ultimately be a self-limiting bidding circus. None of the fuckers is daft enough to sell themselves short and you know better than to suggest they would even think of doing so. A loss leader doesn't run into the billions.
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Fub, you think people buying Sky would be happy to not have Premier League football? After they've spent the last 20 odd years telling us it's the best league in the world, only for them to not show it?
NoSid wrote:Fub, you think people buying Sky would be happy to not have Premier League football? After they've spent the last 20 odd years telling us it's the best league in the world, only for them to not show it?
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Well that's definitive
I think the parent company will bail out Sky so they can secure the top football packages. They'll take the hit to keep their subscribers and stop their rivals buying it all.
I think the parent company will bail out Sky so they can secure the top football packages. They'll take the hit to keep their subscribers and stop their rivals buying it all.