The Manchester United Supporters Trust (MUST) has launched an alternative team shirt ahead of the new season, with all profits going to charity, says the organisation. The shirt, which is black and bears the green and gold ‘One Love’ moniker, will retail for £19.99 with the British Heart Foundation benefiting from all profits made.
“This is the fans’ shirt, with all profits going to charity, rather than the Glazers’ shirt, with all profits going to the Glazers, banks and other corporations,” said Oliver Houston, vice chair of the 160,000 strong supporters’ pressure group.
The shirt, which the group claims is of identical quality to the official £40 club colours, joins green and gold scarves, pins and flags sold by MUST in recent months. MUST claims it will also explore other ways of merchandising the ‘One Love’ slogan, which first appeared on billboards around Manchester in April.
“The amount of forecast annual interest alone on the debt amassed by Manchester United under the Glazers exceeds the entire amount needed to fund the BHF’s major new research programme,” said Richard Hytner, Deputy Chair of Saatchi and Saatchi and President of MUST.
“Manchester United fans will be delighted to buy a shirt that demonstrates its desire to see Manchester United less indebted, whilst also showing its support for such an important cause.”
The official club shirt, bearing the Aon logo, will retail from early July to coincide with United’s money-spinning tour to Canada, United States and Mexico. United begins pre-season training on 12 July in Chicago, home of Aon.
The limited edition MUST shirt is available online from www.oneloveshirt.com, made by tekkers. 5,000 number shirts will initially be made available.
IMAGES: Marketing Week / MUST