The Manchester United Supporters Trust (MUST) has launched an alternative team shirt ahead of the new season, with all profits going to charity, says the organisation. The shirt, which is black and bears the green and gold ‘One Love’ moniker, will retail for £19.99 with the British Heart Foundation benefiting from all profits made.
“This is the fans’ shirt, with all profits going to charity, rather than the Glazers’ shirt, with all profits going to the Glazers, banks and other corporations,” said Oliver Houston, vice chair of the 160,000 strong supporters’ pressure group.
The shirt, which the group claims is of identical quality to the official £40 club colours, joins green and gold scarves, pins and flags sold by MUST in recent months. MUST claims it will also explore other ways of merchandising the ‘One Love’ slogan, which first appeared on billboards around Manchester in April.
“The amount of forecast annual interest alone on the debt amassed by Manchester United under the Glazers exceeds the entire amount needed to fund the BHF’s major new research programme,” said Richard Hytner, Deputy Chair of Saatchi and Saatchi and President of MUST.
“Manchester United fans will be delighted to buy a shirt that demonstrates its desire to see Manchester United less indebted, whilst also showing its support for such an important cause.”
The official club shirt, bearing the Aon logo, will retail from early July to coincide with United’s money-spinning tour to Canada, United States and Mexico. United begins pre-season training on 12 July in Chicago, home of Aon.
The limited edition MUST shirt is available online from www.oneloveshirt.com, made by tekkers. 5,000 number shirts will initially be made available.
IMAGES: Marketing Week / MUST
Good for MUST and also Good for Charity. Where can we order the MUST shirt from??? I am ALL for starving the Glazers of any money, and putting it instead into the hands of suitable charities.
I will buy this shirt, in the Rip of culture we currently live in (The glazers and the £50 england shirt) it will be good to wear something that is for a good cause and will also be taken up an mass.
Im assuming this is the idea of the Marketing Company MUST took on?
More money making schemes from MUST. Have they forgotten that they are supposed to be a Supporters Trust?
What part of profit goes to charity didn’t you understand Red Noddy?
Profit goes to charity = MUST does not make any money.
I would acctually prefer it if MUST kept the profits and put them into the war chest. But thats just me!
If MUST ships to Norway this shirt is a certain buy for me.
Norwegian Devil … just bought one for me and one for my dad. It says on the website that they do ship worldwide so assume that includes Norway (I guess Norway is also in the world somewhere 🙂 )